What is happening now
Bitcoin's price has remained near $98,000 through the first weeks of January 2026. Despite volatility in global markets and shifts in investor sentiment, Bitcoin holds steady as major traders defend this price level. Spot Bitcoin ETFs have seen strong inflows, attracting $1.42 billion this week, marking the largest weekly gain since October. This inflow supports demand and may help sustain prices.
Why it matters
Bitcoin's ability to maintain a high price near $98,000 demonstrates resilience amid global economic uncertainty and regulatory discussions. Continued interest from institutional investors through ETF inflows suggests growing mainstream acceptance. For new buyers and holders, this stability offers confidence in Bitcoin's potential as a store of value. However, the market remains sensitive to external factors such as changing regulations and macroeconomic shifts.
Key risks
Despite current strength, Bitcoin faces several risks. Market volatility could quickly move prices downwards if negative news emerges. Regulatory uncertainty, especially in the U.S., could affect investor confidence. Additionally, liquidity concerns mean that sudden large sell orders could impact price significantly. Traders and investors must remain cautious and manage risk accordingly.
What to watch next
Investors should monitor Bitcoin ETF inflows in the coming weeks as a key indicator of institutional demand. Regulatory developments in the United States and other major markets remain critical, especially any new legislation or statements from financial authorities. On-chain activity, including exchange withdrawals and wallet movements, will provide insights into market sentiment. Finally, macroeconomic factors like inflation data and interest rate changes will influence Bitcoin's price trajectory.
Quick FAQ
1. Why is Bitcoin price holding near $98,000?
Strong demand from institutional investors through ETFs and sustained market support contribute to price stability near $98,000.
2. Are there risks to buying Bitcoin now?
Yes. Regulatory changes, market volatility, and liquidity issues could cause price fluctuations, so investors should exercise caution.
3. What should new Bitcoin buyers consider?
New buyers should focus on long-term goals, stay updated on market news, and use secure wallets to protect their holdings.